Sponsor Spotlight | Teaching Traction
We want to thank everyone for following our website and social media. Even though our content is reduced due to COVID-19 our viewership has never been better. We are approaching 1 million views! So many more people are discovering cycling during these strange times. We are really grateful for our rock solid sponsors and pleased to announce a new sponsor, Teaching Traction! Folks it is our sponsors and online store that keep the wheels turning here at OCA. We want to keep pumping out regional cycling news/information for years to come. If you like what we are doing here at OCA please check out our sponsors. Sponsor Spotlight with Dusty Pruitt of Teaching Traction.
OCA: Dusty how did you get started riding bikes?
TT: My dad was just getting into cycling and got his first road bike right before I left for college in Arkansas. I had never ridden a road bike before – so he let me take it for a spin around our town and that was all it took. I borrowed his bike a lot that year. During college I was a pretty nominal cyclist. However, the summer after I graduated from school – I got a job and didn’t know what to do in the evenings after work. I decided to buy a bike ($25 from a flea market with down tube shifters). I fixed it up and got my first taste for the quality road riding Arkansas has to offer. Eventually, I learned about an event called Bike Across Kansas (week-long ride from Colorado to Missouri) and I decided to do it with my dad. I upgraded my road bike for the event and the rest is history.
OCA: Favorite discipline road, gravel or MTB?
TT: If I need to think – Road. If I don’t want to think – MTB. Gravel seems to be a nice blend of both.
OCA: What is your favorite cycling event that you’ve done?
TT: Tie between my first Dirty Kanza 100 (the year of mud) and a 4-day MTB adventure in Colorado with some NWA friends.
To read Dusty’s Recap of Dirty Kanza 2016 click here.
OCA: Tell us about your business Teaching Traction.
TT: I love helping organizations grow and helping leaders/owners get what they want out of their organizations. Most of us have at least some idea what we want our lives to look like down the road (income, free-time, legacy) and, as a business owner/leader, are counting on our businesses to get us there. I find that, most often, business leaders know WHAT they want from their business…but struggle to know HOW to get it. They just don’t seem to get traction with the business. I know that feeling all too well. A number of years ago I found myself running a business that was really struggling. Our sales were in major decline and expenses were on the rise. There was no real accountability in the organization and I was watching our profitability evaporate. I wanted to scale the business to 2x or 3x the size, but most of my time and energy was spent trying to make payroll and keep the lights on (the opposite of scaling). Worse, I didn’t have a plan to chart a new course. Our weeks and months were spent reacting to everything and never really getting ahead. I needed a better way. I found the book Traction (based on the Entrepreneurial Operating System or EOS) and read it in two sittings. It occurred to me that the issue I had wasn’t the fact that I didn’t have good people, good products and a decent business model…the issue was that I didn’t have a framework to drive performance and execution to tie it all together. I hired an EOS implementer that week to teach my leadership team the EOS framework and we proceeded to double our business (grew it to over $12MM in revenue) over the next 13 months.
I became a disciple of the EOS model and have made it my career. Today, I teach the EOS/Traction Framework full-time as a Certified EOS Implementer all across our region. I am so blessed to get to do work I love with people I care about.
OCA: How does someone get in contact with you about Teaching Traction?
TT: Check out my Website at www.teachingtraction.com or email me at firstname.lastname@example.org. The best way for you to learn if EOS is right for you is to schedule a no-obligation 90-minute overview with your leadership team. In that overview, I will give you all the information you need to decide (1) if EOS is right for you as a business management framework and (2) if I am right for you as an implementer. As a bonus, please mention OCA when you reach out to me and I will include a free hardcover copy of the book Traction.
OCA: It is great to make connections on the bike and in business. I can personally attest that Dusty and EOS/Traction Framework has helped Ozark Cycling Adventures achieve it’s quarterly goals even after only one session. Sometimes it takes an outside consultant to help you realize and execute your goals. If your organization is needing guidance seek out Dusty Pruitt with Teaching Traction today. He loves helping people.