We are super pleased to be working with good people who have great businesses, services and products. Our sponsors help us keep the wheels turning here at OCA. If you follow this website and enjoy what we do, be sure to check out the great businesses that support and advertise with us.
In this addition of Sponsor Spotlight we highlight The Bike Route. One of our favorite bike shops in NWA! Sometimes it is the little things that gain a loyal following. When you walk into The Bike Route you are almost immediately greeted with a hardy “hello” or “what can I help you with today” no bike shop snobs with this crew. After 7 years in business we have watched this store grow and GROW! We are super pleased to be a part of their story.
“The Bike Route’s goal is to provide each bicycle customer with an exceptional shopping experience from greeting to sale to follow-up. TBR gives you same-week repairs, a comprehensive inventory, and a place to rest while out on The Bike Route!” – TBR
Ben Upchurch (left) owner of TBR has been riding/racing bikes over 20 years in NWA. He was riding bikes before it was cool to ride bikes. About 8 years ago he told me about his idea of starting up a bike shop. It was before the cycling boom that NWA is currently experiencing. When he told me about his business model and philosophy I knew it would be successful. And that indeed has been the case. The Bike Route has been supporting cycling in NWA all along the way. TBR sponsors the Tyson Foods Cycling Team and junior development Breakaway Cycling Team. In fact, they were the very first OCA sponsor and a major part of our growth. So stoked to see their business succeed and grow over the years. Go check them out for yourself!
We appreciate all of our sponsors and what they give to the cycling community in NWA!
Leave a Comment