Born on a Bike + Kitchen Crafted + Family & Employee Owned = CLIF BAR
Clif Bar officially opened their Fayetteville office this past Friday. The teams main focus is servicing the Walmart & Sam’s Club businesses. As a cyclist and fan of the sport I sometimes have to pinch myself with the unique opportunities I’ve had over the last couple of years because of Paige’s job with Clif. Not to mention my jersey pockets are never empty! The company is founded/owned by Gary & Kit Erickson. Gary & Kit are unassuming, humble in demeanor and truly inspiring people. Their story is one of those great American stories that can be described by these words: courage, integrity, hard work, passion and adventure. I highly recommend reading Gary’s book Raising the Bar (see link below) it’s the story of Clif Bar and it’s super inspirational wherever you are in life.
Link to Amazon: Raising the Bar The Story of Clif Bar, Inc.
Good stuff Rob. Always happy to help a supplier dedicated to the sport.